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What Are SEO Services? (And What Do SEO Services Include?)

What Are SEO Services?

SEO services, or search engine optimization services, are provided by agencies, freelancers, or consultants who optimize your site to capture more traffic and revenue from search engines. These services typically include on-page, off-page, and technical SEO, although some may specialize in specific areas like off-page SEO.

Why Use SEO Services?

Investing in SEO services offers several key benefits:

Specialized Expertise: Gain help in areas like off-page, local, and technical SEO.

Time-Saving: Outsource tasks such as keyword research, content creation, and link building.

Improved ROI Tracking: Use platforms like MarketingCloudFX to track returns on investment.

Budget Optimization: SEO plans cost significantly less annually than maintaining in-house teams.

Enhanced Support: Receive comprehensive support for your SEO strategy from a larger team.

Overall, SEO services help you implement and maintain a profitable SEO strategy, allowing you to focus on projects that need your expertise.

How Much Do SEO Services Cost?

SEO service costs vary based on goals, project scope, company size, and agency. On average:

Monthly SEO Plans: $2,500 to $7,500 per month
Hourly SEO Rates: $50 to $100 per hour
For accurate pricing, request a custom quote from an SEO provider.

Types of SEO Services

The most common types include:

Local SEO: Optimizes your website and local listings for local searches.
Ecommerce SEO: Optimizes your website for online shopping.
Voice SEO: Optimizes your website for voice searches.
SEO Audits: Identifies and fixes major SEO issues on your site.
Most companies prefer full-service SEO plans that include on-page, off-page, and technical SEO for a comprehensive approach.

SEO Ranking Factors

SEO services target various ranking factors, depending on the plan. Notable factors include:

Backlink Profile: Quality and quantity of external links to your site.
Content: Keyword targeting, integration, and usefulness.
User Experience: Page speed, usability, mobile-friendliness, and more.
The specific ranking factors optimized will depend on your SEO service provider and chosen plan.

Essential Components of SEO Services

Custom Strategy

A personalized approach to maximize ROI, tailored to your business and audience.

SEO Audit

An in-depth analysis of your current strategy and site performance to identify areas for improvement.

Off-Page Optimization

Enhancing factors outside your website, such as backlink profile, content promotion, and social media mentions.

On-Page Optimization

Improving elements on your website, including title tags, meta descriptions, header tags, and content.

Ongoing Optimization

Continuous site improvements to keep up with SEO standards and increase traffic, leads, and sales.
Monthly Reports

Regular updates on SEO performance, including metrics like organic traffic, leads, and rankings.

ROI Tracking

Tools to track leads, sales, and other critical metrics to measure SEO success.
First-Party Data Activation

Leveraging SEO-generated data for other marketing strategies like ad campaigns and email marketing.

Example of SEO Services

Consider a bakery aiming to rank for keywords such as “Gluten-free bakery central PA” or “Bakery custom cookies.” Their SEO plan might include:

SEO Audit: Evaluate current optimization and identify opportunities.
Content Creation: Develop SEO-friendly pages targeting relevant keywords.
Outreach: Generate high-quality backlinks from industry-relevant sites.

Choosing the Right SEO Services

To find the best SEO package:

Determine Your Budget and Goals
Ask for References
Search Online for Potential Agencies
Review Agencies’ Case Studies and Reviews
Check SEO Deliverables
Meet Top Picks to Understand Their Process
Request Custom Pricing and Deliverables
Read Fine Print for Additional Fees
Assess Required Resources from Your Team
Understand How Success Is Measured

For more tips on choosing SEO solutions, check out our SEO agency hiring guide! 

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